Gouveia, Ana FontouraCosta, Inês Gouveia Brazão Ramos2024-04-052024-04-052023-01-132022-12-16http://hdl.handle.net/10362/165861We perform a randomized control trial to evaluate the role of salience and information on individuals’ preferences. Relying on a quasi-natural experiment, we ask individuals to evaluate two policies recently implemented by the Portuguese Government, both targeted at reducing fuel prices: a cash grant (more salient) and a tax reduction (less salient). We use a random treatment that provides information about the amount of money each surveyed household is saving through each policy. We do not find higher support for the more salient policy. However, we show that the treatment is highly significant in shifting individuals’ preferences towards rational preferences. This result is important for policy makers and calls for clearer and more targeted communication on policy implicationsengSalienceInformationBehavior economicsQuasi-natural experimentRandomized control trial.master thesis203363795