Guerreiro, SérgioFernandes, Beatriz de Freitas Cabrita Souteiro2024-10-282024-10-282024-01-102024-02-02http://hdl.handle.net/10362/174146This thesis presents a case study elucidating the critical importance of conducting a destination assessment for hotel development and expansion. The further study focuses on the assessment of the Food and Beverage industry. Initiated in response to a challenge from The Standard Development Team, which involved a comprehensive destination assessment for Porto. The outcomes of this study serve as a practical teaching tool, offering guidance for destination assessments and aiding in the conceptualization of new hotels. The research reveals the fundamental nature of destination assessment for hotel development and provides contemporary approaches for implementation.engHospitalityLuxury hotelsLifestyle brandDestination assessmentMarket researchBusiness developmentFood and beverage industrymaster thesis203601491