Baptista, JoãoAlghoul, Cybelle2024-11-272024-11-272023-10-042023-09-12http://hdl.handle.net/10362/175864This thesis presents an extensive analysis of Quattro Motors' performance within an automotive business simulation, with a sharp focus on the critical domains of Strategy, Operations, and Finance. It ventures deep into these facets to extract valuable insights, drawing powerful parallels with the evolving real-world automotive industry. Amid a transformative shift towards sustainability and electrification, this research underscores the importance of embracing sustainable business practices. As the world hurtles toward a greener future, this study unveils the vital role of innovative strategies, efficient operations, and sound financial management in navigating the complex terrain of modern automotive enterprises.engStrategy and intercommunicationTeam dynamicsManaging operationsReflection and selfawarenessWorking in teamsTheory to numbersBusiness in practiceBusiness simulationmaster thesis203684460