Rodrigues, Filipa RochaCarvalho, EugéniaSilva, Catarina de Andrade2025-09-022025-09-022025-01-312025-01-31http://hdl.handle.net/10362/187386This thesis investigates the Return on Investment (ROI) of a technical training program at Bank X, employing Phillips’ ROI methodology. The study evaluates the program’s effectiveness in enhancing employee skills, fostering behavioral changes, and improving organizational performance. Data was collected across multiple evaluation levels, including satisfaction, knowledge transfer, and business impact, to ensure a comprehensive analysis. The findings highlight measurable benefits in knowledge transfer and operational outcomes, emphasizing the importance of ROI analysis as a strategic tool for optimizing Learning & Development investments and supporting organizational growth.engReturn on investmentTrainingTalent developmentBankMeasuring the impact of training investments: implementing return on investment analysis at Bank Xmaster thesis203990897