Pita, José MiguelGens, Ana Beatriz de Almeida2025-08-292025-08-292025-01-302025-01-30http://hdl.handle.net/10362/187155This module of the work project explores the potential for Change Makers’ maker space to establish itself as a competitive player in the market. Through an external analysis, it conceptualizes the maker space landscape, identifies key trends, and benchmarks Change Makers against five similar initiatives in the Lisbon region. Based on these insights, a segmentation and market sizing analysis defines three primary target groups: the school community, the general community, and the maker community. Additionally, an internal SWOT analysis evaluates Change Makers’ current position, highlighting strengths to leverage and weaknesses contributing to operational inefficiencies, providing the foundation for stronger value propositions.engSocial impactInnovationEducationCommunityMarket analysisSegmentationStrategymaster thesis203990129