Castro, JoãoSchilling, Tobias2024-12-042024-01-152024-01-15http://hdl.handle.net/10362/176194This work project presents a venture designed to redefine leisure exploration and planning in the experience economy, focusing on Millennials and Generation Z in Germany. The resulting app distinguishes itself in the competitive industry by offering personalised and holistic leisure and travel recommendations, addressing an identified market gap. The business model chapter delves into the key components relevant to the idea and considers the characteristics of platforms. As a result, suitable recommendations are proposed, and the idea is evaluated. This work culminates in a user-centric solution that leverages technology, poised to transform how modern consumers engage with leisure activities.engLeisure industryExperience economyVenture developmentVentureStartupBusiness modelBusiness model CanvasPlatform economymaster thesis203680561