Harrison, AndrewRosenbrock, Frederik2025-03-312025-03-312025-01-242024-12-17http://hdl.handle.net/10362/181723This thesis evaluates the potential expansion of Praava Health, an innovative healthcare provider from Bangladesh, into South and Southeast Asia, focusing on Malaysia as the most promising market. Utilizing a mixed-methods approach, the study integrates qualitative insights and quantitative analysis through close collaboration with Praava Health’s CEO Sylvana Sinha, expert interviews and frameworks like PESTLE and Porter's Five Forces. The findings highlight Malaysia’s robust private healthcare sector, growing digital health market, and favorable regulatory environment, which align with Praava's strengths. Despite potential opportunities, challenges such as market competition and financial constraints are addressed. Recommendations propose strategic partnerships, targeted marketing, and optimized pricing to maximize entry success and address Praava’s growth limitations.engHealthcare market expansionExpansion strategyPraava HealthIndonesiaPakistanMalaysiaSri LankaBangladeshmaster thesis203925467