Decreton, BenoitFehren, Jannik2024-09-182023-01-202022-12-31http://hdl.handle.net/10362/171965The present work project answers how SaltPay, a payment service and software provider, aims to gain market share and revenue growth in the Italian e-POS industry. With SaltPay’s recent acquisition Loyverse, Italy as one of the three most attractive European countries, namely Germany, Denmark, and Italy, was identified in a country selection process and contains further elaborations in the in-depth analysis. By employing qualitative and quantitative research, this work project’s goal is to build an expansion and market entry strategy.engPayment IndustryPoint-Of-SalePosElectronic posE-Pos Business Management SoftwareInternationalizationDigitalizationGlobalizationEurope Market Entry StrategyMerchantsGastronomyRetailFiscalizationmaster thesis203515498