Casquinho, ConstançaBar, Michael2024-10-042023-01-252022-12-16http://hdl.handle.net/10362/172977This paper aims to provide a deep understanding of creating a price and stock minimum viable product (MVP) based on the algorithms currently applied by Berry car rentals. To understand the development of the MVPs, a literature review of the most important concepts is provided. After diagnosing and analysing the weak points of the currently used algorithms, potential solution approaches are identified. Those solution approaches serve as the basis for the MVP development. Finally, developing the new price and stock MVPs is explained extensively, leading to presenting the results and their corresponding limitations.engStrategy consultingRevenue managementAlgorithmsPerformance measurementDynamic pricingStock relocationsmaster thesis203317238