Costa, Afonso AlmeidaVogel, Carina Marie2022-08-242024-12-172022-01-182021-12-17http://hdl.handle.net/10362/143246The common part covers innovation at digital payments market leader PayPal. Confronted with new threats and opportunities in the dynamic market, students analyze the situation with a comprehensive framework to reach the conclusion that business model innovation is the best option. This individual paper formulates the theoretical foundation for future research on the strategic importance of business model innovation for platform strategy. Examining two popular platform strategies, pricing and openness, through the lens of business model innovation disclosed new implications. Changes to the business model in all key dimensions impact design and structure of the ecosystem, and there fore, platform strategies.engDigital platformsBusiness modelPlatform strategyBusiness model innovation contingencymaster thesis203050169