Casquinho, ConstançaGeorge, Leah Sarah2024-09-262023-01-252023-01-25http://hdl.handle.net/10362/172427This paper aims to provide a deep understanding for creating a price and stock minimum viable product (MVP) based on the algorithms currently applied by Berry car rentals. To understand the development of the MVPs, a literature review of the most important concepts is provided. Based on diagnosing and analysing the weak points of the currently used algorithms, potential solution approaches are identified which serve as the basis for the MVP development. Finally, developing the stock relocation MVP is explained extensively, leading to presenting the results and their corresponding limitations.engStrategy consultingRevenue managementAlgorithmsPerformance measurementmaster thesis203317220