Melnikov, NikitaKleist, Florentine Anne Friederike Von2024-11-272024-11-272023-10-042023-09-12http://hdl.handle.net/10362/175874This study focuses on funeral cover products sold via chatbots and the challenge of customer disengagement during the purchasing process. The research conducts Randomized Control Trials (RCTs) by sending reminders at various times, using informative messages and gamified quizzes as reminder types. Results indicate that all reminders significantly increase the likelihood of users resuming insurance quotes, with quizzes showing a slightly higher impact. However, no significant effect on sales transactions is observed. In summary, this study provides insights into re-engaging users in the funeral cover purchase process using reminders but questions their effectiveness in driving sales.engChatbotInsuranceReminderQuizIncentivesmaster thesis203684575