Consulting project for the marketing oil department of Galp Energia: map the LPG bottled customer journeys regarding Home-delivery service nationwide and recommendations to improve the client’s experience

Casquinho, ConstançaBarros, AliceCosta, AnaApolonia, Francisco2018-06-052021-01-202018-01-20http://hdl.handle.net/10362/38612engConsumer centricityQualitativeQuantitativeCustomer journey mapPain pointsPleasure pointsPersonasConsulting project for the marketing oil department of Galp Energia: map the LPG bottled customer journeys regarding Home-delivery service nationwide and recommendations to improve the client’s experiencemaster thesis201864142201864134201864150