Casquinho, ConstançaCarvalho, Renata Frutuoso2025-05-092023-01-232023-02-26http://hdl.handle.net/10362/182918The project developed below focuses on the creation of a complete Market Entry Strategy for Cellnex to tap into the Portuguese IoT-based Smart Farming Market. The final objective is to support Cellnex in doing a successful new market entry. An in-depth market analysis and research was conducted using multiple methods, such as field visits that played the most relevant role. The most relevant players were identified, and an international benchmark was developed. The hypothesis was formulated based on the initial research and was later validated,which resulted in a set of recommendations.engStrategy ConsultingMarket Entry StrategyAgricultureIotSmart farmingportugalChallengesBenchmarkHypothesismaster thesis203315944