Costa, Luís AlmeidaCorreia, Pedro Filipe Vieira Rebelo2013-08-072013-08-072010-01http://hdl.handle.net/10362/10296A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsengVodafone Portugal entry in the pay-TV market: what is the potential for profitability?master thesis