Gomes, EmanuelRamos, Ana Sofia Belo2024-02-232023-01-232023-01-23http://hdl.handle.net/10362/164039Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.engIncompolInternationalizationInternational entry modeExportMetal stampingHousehold appliances industryAutomotive industryCovid-19 pandemicSupply-shortageUnited Kingdommaster thesis203316150