Consulting project for the Brisa´s marketing department: strategic recommendations to capture the senior segment in the mobility industry

Casquinho, ConstançaGonçalves, Ana LeonorLacerda, FredericoAndrade, InêsAlves, Maria2019-05-152022-06-012019-01-21http://hdl.handle.net/10362/69727engConsultancyMobilitySeniorSilverMarketGreyMarketAutomotiveIndustryBrisaConsulting project for the Brisa´s marketing department: strategic recommendations to capture the senior segment in the mobility industrymaster thesis202224295202226620202224651202224953