Brinca, PedroEckstein, Hamish2025-05-092025-05-092023-01-252023-01-25http://hdl.handle.net/10362/182933In this market analysis and strategic plan, we examine the potential for a sports innovation hub to support the shared application of Portugal, Spain and Ukraine for the World Cup 2030. We conduct a thorough analysis of the sports industry, narrow down potential partners and stakeholders, and develop a strategic plan for implementation. Our plan includes a detailed budget and financial model, a marketing and communication strategy, and recommendations for overcoming challenges and risks.engStrategic planInnovation hubPortuguese football federationFinancingRevenuesmaster thesis203364910