Velosa, JorgeOliveira, Gonçalo MatosDinis, Vasco Miguel Ferreira2025-04-012025-01-132024-12-17http://hdl.handle.net/10362/181737In the following report, detailed research and strategic recommendations were conducted for get eSIM travel, an emerging company created by the Portuguese telecommunications provider NOS. Apart from extensive market analysis, qualitative and quantitative research was conducted. Based on the findings, a complete market entry strategy was assembled. Furthermore, the report emphasizes the service process and physical evidence of the recommendations provided, as well as the theoretical rationale behind them. The contents of the report not only serve academic purposes, but also business needs as the client has the opportunity to use the findings in a business context.engTravel eSIMInternational connectivityLeisure travelHassle-freeMarket penetrationService processService blueprintPhysical evidenceEnvironmentmaster thesis203925521