Rodrigues, João LoureiroAndrade, Inês Tomé Cação de2025-02-112025-02-112024-10-022024-09-10http://hdl.handle.net/10362/178784In a world where consumer preferences are constantly changing, car manufacturers are taking actions as an attempt to survive to new trends. One of the most common changes entails the appearance of new mobility solutions such as Electric Vehicles to combat high levels of CO2 emissions. Additionally, technological improvements have been shaping the future of the industry by introducing new features. This paper consists of a reflective analysis of Grizzly’s performance during a three-week business simulation. In addition, it is composed by a self reflection section where two main conflicts will be analysed based on team dynamics and individual performance.engBusiness simulationAutomotive industryDifferentiation strategySustainability and esg goalsElectrificationCustomer centricityEmployee satisfactionMotivationFeedbackTeam dynamicsConflict resolutionPersonal recognitionmaster thesis203868510