Arantes-Oliveira, NunoPinto, Ana Sofia de Abrantes2024-10-142024-01-222024-01-22http://hdl.handle.net/10362/173444Within the “Building Companies Based on Science” field lab, the objective of this work project is to create MAR, a start-up company that offers innovative collagen supplements, capitalizing on a proprietary collagenase sourced from marine bacteria, a groundbreaking innovation attributed to Dr Elin Moe. This enzyme efficiently degrades collagen from tuna skin, yielding collagen peptides that hold significant commercial value. Thus, we aim to formulate a visionary business plan for MAR, paving the way for the transformation of these tuna collagen peptides into innovative collagen supplements that will redefine one’s relationship with their skin.engScience-based entrepreneurshipCollagenSustainabilityInnovationMarketingBusiness modelSkin anti-agingmaster thesis203603036