Velosa, JorgeCalheiros, Rita Fernandes Milhão Barbot2019-04-302022-06-012019-01-16http://hdl.handle.net/10362/68139Branding is all about creating differences. Differences that will ultimately make consumers choose a brand over another. In a world overloaded by brands, the concept of brand identity has never been more important. Identity is much more than just deciding on the logo or name of a brand, it requires strategic planning and need to fit the current positioning of the brand. In this report, it is presented the brand identity for the new SBG’s sangria brand as well as its elements: name, slogan, logo and packaging.engBrand identity prismNameLogo and packagingmaster thesis202225089