Baptista, JoãoAsgari, OmidQvale, Hedda2024-10-112024-10-112023-10-042023-09-12http://hdl.handle.net/10362/173349This paper is split into two sections where the first focuses on the company performance of IXOR, a simulated automotive manufacturer. The analysis of the firm shed light on the corporate strategy, innovation, and operations management. This section will investigate the performance through simulation data and academic sources to highlight interplay between different functions as well as management decisions. The second section is a personal reflection analyzing two critical incidents which provided significant self-growth opportunities and insight into decision making under pressure.engOperations strategyManaging a businessInnovation managementTeam workStrategy in practiseSelf reflectionmaster thesis203517008