Zózimo, RicardoGündüz, Zeynep Nisan2024-11-062024-11-062024-01-262023-12-20http://hdl.handle.net/10362/174676In our collaborative work project, we, Zeynep Nisan Gündüz and Luiza-Madleen Alice Pechel, explored the initial steps towards solving an identified problem relevant to society by addressing it with impact entrepreneurship and a lean startup approach. Our project focuses on developing Sereneo, which can be seen as a holistic digital health platform designed to assist and guide women in managing their hormonal fluctuations after discontinuing hormonal contraceptives. Our work encompasses an examination of the concrete problem, its impact on women’s lives, the ideation of a potential solution and its prototyping in form of the MVP. While Zeynep was responsible for the first part, focusing on researching and validating the problem, Luiza looked at the ideation process and was responsible for the prototype and its testing and adaptation. We extend our appreciation to the medical professionals, test persons, and IT experts who generously shared their time and expertise with us, providing invaluable feedback that has enriched our understanding of this complex field and guided our venture's development.engHormonal healthBirth controlSymptomsDesign thinkingFemale healthHormonal imbalanceSocial innovationEntrepreneurshipmaster thesis203605225