Okhmatovskiy, IlyaChaves, Vasco Neves Ferreira2024-09-122024-09-122023-06-052023-06-05http://hdl.handle.net/10362/171625This thesis investigates the Portuguese banking industry, specifically focusing on identifying distinct business models through the application of a clustering analysis. By utilizing comprehensive data and advanced analytical techniques, the study aims to categorize banks based on their financial indicators, operational strategies, service offerings, and market positioning. The findings will contribute to a deeper understanding of the diverse business models within the sector.engEvolutionBankingBusiness modelsPortuguese banking industryInnovationTechnologyTraditional banking business modelsDigital banking business modelsOnlineCustomersFinancial servicesDisruptionClusteringAnalysisInvestmentCreditRetailBanking on change - a study on banking business models in Portugal: identification of business models in the Portuguese banking industrymaster thesis203366271