Casquinho, ConstançaPadrela, Francisco Pinto Coelho Couto2025-05-072025-12-162023-01-242022-12-16http://hdl.handle.net/10362/182708This project concerns the design of initiatives to leverage mature workers. This Work Project aims to support ABC in developing strategies to enhance the experienced workforce, focusing on Generation X, to maintain their knowledge updated regarding valuable skills for the future and motivated in their work. An external and internal analysis including best practices, and concept testing, are the main steps taken in the methodology. The results are divided into the leading suggestions of the best benefits to explore, the primary training partnerships to build, and recommended further research to better implement the final recommendations.engStrategy consultingStrategyInsurance sectorAgeingFuture of workBenefitsLearning & developmentA consulting lab on Abc´s strategy to leverage the experienced workforce: extracting meaningful value from the market and raising strategic hypotheses for Abcmaster thesis203316401