Lages, Luís FilipeCastelo Branco, Assunção de Santa Maria de Macedo Santos da Cunha de2025-04-022025-04-022025-01-102024-09-10http://hdl.handle.net/10362/181880This work examines the transformation of a fictional automotive company, focusing on its strategic shift towards a fully electric fleet in a rapidly evolving industry with core values of innovation and sustainability. Through the use of a business simulation developed by IndustryMasters®, the study explores key aspects such as strategy development, innovation management, and financial performance. It also reflects on personal leadership growth and team dynamics, highlighting the importance of decision-making, emotional intelligence, and adaptability in high-pressure environments.engBusiness simulationDevelop a business strategyTeam dynamicsAutomotive industryElectric vehiclesSustainability and ESGPersonal reflectionDecision-makingInnovationmaster thesis203926293