Sousa, Milton deMeier, Marie-Luise2024-09-262023-07-052023-06-02http://hdl.handle.net/10362/172430HubSpot's in-house creative department, known for its high-quality marketing and brand content, is seeking to improve its ways of working. Here, the role of project managers, program managers, and producers is crucial in facilitating collaboration and effective teamwork. However, leadership currently lacks clarity regarding the required project management competencies for these roles and how to foster their development. This research explores the necessary competencies in managing diverse projects and offers insights into systematically developing competencies in fast-paced companies like HubSpot. Ultimately, it aims to serve as a research base for similar companies to strategically integrate role-specific competence development.engProject typologyCompetency developmentProject management competenciesProject managementCEMS MIMmaster thesis203516478