Martins, Francisco Antunes da CunhaShamsudin, Rafik Karim2023-07-212023-07-212023-01-102022-12-16http://hdl.handle.net/10362/155654This paper aims to examine the Personal Systems segment of HP Inc., a crucial component in developing its valuation analysis, and provide an outlook on this segment for prospective readers who are looking to invest or have invested in the company. Throughout the report, the reader will find a detailed analysis of the firm's business model and strategy, the Personal Systems industry, which includes the analysis of its competitive landscape and future trends. Based on this data, the study develops robust assumptions for forecasting the performance of the Personal Systems segment until 2045, which will ultimately yield a funded recommendation for a prospective investor. As of October 2023 (HP's 2023 fiscal year-end date), HP's stock price was estimated to be, based on a scenario-weighted analysis including the firm's other operational segments, around $29,09, effectively yielding a total return for investors of 6.50%. This led to a final recommendation that investors should HOLD their position regarding HP Inc.'s stock.engPersonal systemsHpEquity researchValuationmaster thesis203311558