Cardoso, ElizabeteSchimanietz, Julia Ines2024-09-112024-09-112023-01-252022-12-16http://hdl.handle.net/10362/171524With our modern society facing continuous population growth while going through substantial behavioral changes, ensuring food safety and catering to the novel dietary demands has become one of the most pressing challenges of our generation. Therefore, alternative protein sources to animal-based products have been increasingly researched and introduced to consumersthat feed a growing population and minimize negative externalities from livestock farming. Hence, this research investigates this potential by analyzing the current developments in the alternative protein industry. Specifically, comparing the different protein sources is at its essence, evaluating their current and future potential while considering consumer awareness and perception towards them. Thus, interviews and survey findings show the increasing importance of plant-based protein product variety, with promising future prospects for single-cell and cultivated products. Algal protein appears of lesser priority, while insects depict the least attractive alternative protein sources for current and future Western consumers.engAlternative proteinFuture foodPlant-basedCultivatedFermentationmaster thesis203317050