Strategic revenue diversification at APPACDM Porto: what is the financial and social impact of APPACDM Porto service portfolio on individuals with intellectual disabilities and the broader community, and how can it influence the organization effectiveness?

Pita, José MiguelOliveira, Catarina Alves de2025-08-142025-08-142025-01-292025-01-29http://hdl.handle.net/10362/186414This Work Project analyses APPACDM Porto’s strategic development, focusing on enhancing financial sustainability, while maintaining its social mission of supporting individuals with intellectual and development disabilities. It examines two key revenue-generating units: CeRBE (a rehabilitation center) and Cantinho (a social store). For CeRBE, recommendations include expanding into non-IDD segments, optimizing their room utilization and market positioning. For Cantinho, the proposal focusses on operational improvements, structured marketing initiatives, and tourism market expansion. The analysis concludes that these strategies could reduce subsidy dependency by 29% while strengthening social impact, providing a roadmap for sustainable growth, and enhanced financial resilience.engNon-profit OrganizationMental disabilitiesImpact assessmentOrganizational effectivenessSocial missionSubsidy dependencyHealthcare and therapy servicesClient acquisitionFinancial sustainabilityDigital transformationBrand developmentMarket positioningCorporate social responsibilityOperational efficiencyCorporate partnershipsTourism sectorProduct developmentStrategic revenue diversification at APPACDM Porto: what is the financial and social impact of APPACDM Porto service portfolio on individuals with intellectual disabilities and the broader community, and how can it influence the organization effectiveness?master thesis203960890