Case-study: value cation wheel applied to a start-up in the beverage industry, the first steps for a successful market entry

Lages, Luís FilipeMatos, Francisco Maria De Oliveira Côrte-Real Cardoso De2022-05-162022-05-162021-01-192021-01-11http://hdl.handle.net/10362/137985The purpose of this Work Project is to present a real case-study that provides insights and a practical example on to solve part of the challenges faced by a start-up in the beverage industry through the application of the Value Creation Wheel meta-framework. Some of the problems that will be tackled are encompassed by a market analysis, the creation of a value proposition and identification of the most suited country to start internationalizing.engCase-studyDecision makingProblem solvingInternationalizationValueCase-study: value cation wheel applied to a start-up in the beverage industry, the first steps for a successful market entrymaster thesis202741893