Gomes, EmanuelSousa, Gonçalo Cordeiro deCardoso, Sandra Rafaela Lopes2022-06-032024-12-172022-01-192021-12-17http://hdl.handle.net/10362/139347This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed.engInternational businessStrategyMarket selectionSmesGermanySoftware industrymaster thesis202998924