Martinez, Luis Manuel da Silva Pereira FructuosoVieira, Catarina Andreia Martins Pastilha2023-06-162023-06-162023-01-172022-09-12http://hdl.handle.net/10362/153994Electrification of vehicles has gained increasing preponderance over the last few years. If, on the one hand, it denotes the urgency and attention towards a more sustainable future, for companies in the sector it means a higher volatility in terms of workflows and team management, in order to keep up with the latest technologies and to not fall short of other competitors. Throughout this project, it will be simulated a real-life scenario describing the electrification journey of a company, the most significant challenges that are faced along this path and its customized cost-leadership strategy to conquer this emerging disruption market.engEsg integrationSustainability of competitive advantageAutomotive industryApply theory in practiceBusiness simulationDevelop a business strategyReflective practiceInterdependencies across business functionsmaster thesis203310233