Keba, VarvaraOliveira, Tiago2025-08-042025-08-042025-06PURE: 116784213PURE UUID: ed1073d7-9335-4feb-b200-0afd1c25a44aORCID: /0000-0001-6523-0809/work/184816027http://hdl.handle.net/10362/186045Keba, V., & Oliveira, T. (2025). Role of data security in digital data wallets adoption: An elaboration likelihood model perspective. Paper presented at Thirty-Third European Conference on Information Systems (ECIS) 2025, Amman, Jordan. https://aisel.aisnet.org/ecis2025/security/security/6 --- This work was supported by the European Union’s Horizon 2020 program (SOTERIA project, Grant ID: 101018342), with Audencia Business School as a consortium partner. We also thank Fundação para a Ciência e a Tecnologia (FCT) for the program UIDB/04152/2020 – Centro de Investigação em Gestão de Informação – MagIC (NOVA IMS).This study examines the motivations behind adopting digital data wallets, a type of privacy-enhancing technology, and the role of data security in shaping users' attitudes toward the tool. A qualitative study employing a mixed method approach is used to identify the key motivational factors based on motivation theory. The research model was built based on the elaboration likelihood model and identified factors. The quantitative study will then test the model using data from Austria, Romania, and Spain.9398774engDigital data walletsPrivacy-enhancing technologyMotivationData securityconference paperhttps://aisel.aisnet.org/ecis2025/security/security/6