Casquinho, ConstançaOliveira, Diogo Maria Borges Matias Almeida de2024-10-172024-01-312023-12-20http://hdl.handle.net/10362/173625The current project concerns the implementation of Electronic Shelf Labels in Pingo Doce, analysing their impact on operational efficiency, customer experience, and financial performance. Through a comprehensive financial and operational analysis, the thesis provides strategic recommendations for ESL adoption. The study emphasises the significance of pilot testing, evaluates critical performance indicators, and outlines a phased approach for successful ESL integration, ensuring Pingo Doce's continued role modelling in the evolving retail landscape.engStrategy consultingRetail innovationPortugalAutomationElectronic shelf labelsPilot implementationTechnology adoptionEfficiency improvementStrategic planningmaster thesis203603141