Rodrigues, Filipa RochaQuinke, Nicolas2024-11-222024-11-222023-10-042023-10-04http://hdl.handle.net/10362/175662Sustainability is becoming increasingly relevant, which is why companies must transform by using disruptive technologies. Business in Practice is a simulation of a car company that is facing this challenge of transformation. This work focuses on the strategy of the automobile manufacturer and give an in-depth analysis of the marketing and finance function. It aims to highlight the importance of the effective interplay among all business functions. Furthermore, it describes the challenges of teamwork and analyzes the author's behavior during the Business in Practice simulation.engOperations managementConflictEnergy efficiencyAutomotive industrySmart sustainable mobilityInnovationChange managementApply theory in practiceBusiness simulationManaging a businessReflective practiceTeam dynamicsFinancemaster thesis203684010