Queiró, FranciscoGaspari, Gregorio2020-10-142021-01-012020-01-202020-01http://hdl.handle.net/10362/105579The following business plan is intended to provide an overview of the company. Showing the evolution that it has had from birth to the present day. Highlighting the points that make it important and recognizable. This document will create a structure that will explain all the processes, from marketing to operations and financial analysis. To begin writing this document, a question was asked: "How to create a business plan for a fashion start-up?”. In order to answer this research question, both primary and secondary market research were conducted.The following document contains sector analyses, market trends and other information that may give an overview of the market in which the company operates, showing that the luxury market is increasing and will increase in the future. The information used, highlight the position of the company and its strength to the reader, to support this a SWOT analysis is performed.engBusiness planValuationBrand identityFashion industrymaster thesis202493628