Castro, JoãoAllmeling, Joanna Glenn2025-02-182025-02-182024-01-292024-01-29http://hdl.handle.net/10362/179221This research paper aims to analyze factors that cause failures and turnaround strategies in German food and sexual wellness startups. After identifying eight failure patterns and general failure causes, the authors developed targeted turnaround approaches for those patterns. The patterns were then used to create a framework that included operational and relationship dynamics and ranked them according to their difficulty and business impact of the turnaround initiatives. The authors conclude that startups should use the framework to analyze failure and solve their problems quicker and more efficiently.engStartupFailure reasonsGermanyFoodSexual wellnessEntrepreneurshipTurnaround strategiesManufacturing startupsCrisis managementmaster thesis203864964