Velosa, JorgeOliveira, Gonçalo Matos deDaniele, Chiara2026-06-022026-06-022025-05-172024-12-17http://hdl.handle.net/10362/203640In the following paper, detailed research and strategic recommendations were conducted for NOS, the Portuguese telecommunications company. The work is focused on a new travel eSIM brand called get eSIM Travel. Apart from extensive market research, qualitative and quantitative data collection was conducted. Based on the data, a complete market entry strategy was assembled. A strong focus is placed on product, followed by an in-depth analysis of the brand identity and the development of new product offerings. The contents of the report not only serve academic purposes, but also business needs as the client have the opportunity to use the findings in a business context.engTravel eSIMInternational connectivityLeisure travelHassle-freeMarket penetrationBrand positioningBrand identityCommunityTravel essential eSIM packagesStudent-exclusive packagesMulti-regional packagesCustomizationmaster thesis204128609