How to attract new poHtential publication to Gulbenkian Música without losing the current ones?: how can Gulbenkian música manage its offer and consumer care in order to deal with the various stages of life of its publics?

Silveira, Catherine daFernandes, Maria Margarida2017-11-102020-01-202017-01-20http://hdl.handle.net/10362/25218engHow to attract new poHtential publication to Gulbenkian Música without losing the current ones?: how can Gulbenkian música manage its offer and consumer care in order to deal with the various stages of life of its publics?master thesis201715570