How to grow the offley port wine brand in Belgium leveraging its legacy - developing the place and price strategy for offley in Belgium

Velosa, JorgeRomdhane, Ines Haj2024-09-032023-01-232023-01-23http://hdl.handle.net/10362/171091engPricingMarginsCustomer value-basedDistributionGaps.How to grow the offley port wine brand in Belgium leveraging its legacy - developing the place and price strategy for offley in Belgiummaster thesis203315960