Castro, JoãoSarcinella, Matteo2021-08-252021-08-252021-01-112021-01-04http://hdl.handle.net/10362/123088Driven by the rise of technology the physical world becomes increasingly connected to the digital world. As a result, vast amounts of data from sensorial measurements are available waiting to be fully utilized. The “Customer Brand Engagement” project of Axians, the field lab partner, aims to create a system for the measurement of engagement. Understanding the customer on the inside through data from the outside, will lead to a deeper customer knowledge, which enables forming long lasting and meaningful connections between customers and brands. The available opportunities of such analytics technologies are being examined in the report.engCustomer engagementSmart environmentsSensing spacesAnalyticsmaster thesis202739589