Cunha, Alexandre Dias daCunha, Salvador da2018-01-172020-09-302017-09-30http://hdl.handle.net/10362/28424This case presents a real account of the history of the Keller family and business. The case makes a parallel between the company’s impressive transformation and development, and the progressive detachment between the fourth generation and the members of the fifth. At stake is the question of what to do, now that situation seems to have reached a point of no turning back, which is obviously hurting the family and the business.1engFamily businessInnovationOwnership conflictFamily governancemaster thesis201752492