Silveira, Catherine daJbara, Skander2025-05-092025-05-092023-06-072022-12-17http://hdl.handle.net/10362/182928This Work Project aims at investigating on how Tunisia can evolve towards Luxury Tourism, moving from Low-Cost Tourism that is currently dominant. The low-cost type of tourism tends to be harmful to the country's environment and affects its economic evolution. Tunisia has a great potential to be a part of this journey thanks to its ancient culture, location, and nature. To offer solutions, we developed a case study research investigating countries that have been in the same situation as Tunisia and succeed to enter the luxury tourism sector, combined with a primary research to understand people's attitudes toward Tunisia.engPlace marketingTunisiaLuxury tourismmaster thesis203515285