Aptamil´s decline in the growing up milk category in the Uk: selecting an optimal pricing strategy to increase customer retention

Lages, CarmenFulgione, Giacomo2022-07-272022-07-272022-01-172022-01-17http://hdl.handle.net/10362/142461engCustomer retentionCustomer satisfactionGrowing up milkBaby foodCustomer behaviorPricing strategyAptamil´s decline in the growing up milk category in the Uk: selecting an optimal pricing strategy to increase customer retentionmaster thesis203021657