Zejnilovic, LeidPepe, Giulia2025-09-012025-06-182025-07-19http://hdl.handle.net/10362/187275Using state-of-the-art computer vision, FOCUS automates tactical video analysis for youth football clubs by processing match footage captured with a single camera. Three integrated modules provide precise event spotting via a modified TDEED network, robust player detection and tracking with YOLOv8 and ByteTrack together with homography mapping, and LLM based coaching feedback, reducing manual tagging while ensuring GDPR compliance. Conducted interviews confirm strong demand, and a five-year financial model forecasts break even in year four under a freemium plan and paid plans. FOCUS bridges the analytical gap between elite and grassroots football and empowers coaches with actionable professional-grade insights.engData collection and analysisData-driven business modelingSaaS business modelMarket entry strategyFinancial metrics evaluationPricing strategymaster thesis203992199