Decreton, BenoitTemplin, Moritz2025-07-302025-07-302025-01-292024-12-17http://hdl.handle.net/10362/185732This study examines how policy developments and consumer attitudes shape purchase intent for electric vehicles in the German market. Using a quantitative approach, the results show that a supportive policy environment and positive policy perceptions enhance EV purchase intent. Additionally, consumer attitudes, such as perceptions of environmental benefits, costs, and safety, moderate these effects, amplifying the impact of favourable policies. However, barriers like upfront costs and range concerns persist. The findings elaborate the need for consistent, consumer-focused policies to drive EV adoption, contributing to Germany's transition toward sustainable transportation.engElectric vehiclesPurchase intentPolicyConsumer attitudesmaster thesis203959418