How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?

Silveira, Catherine daLousada, Carlota2017-10-272020-01-202017-01-20http://hdl.handle.net/10362/24661engHow to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?master thesis201713934