Baptista, JoãoLopes, João Miguel Santos de Sousa2023-01-242023-01-242022-10-062022-10-06http://hdl.handle.net/10362/148070The following report is organized in two sections: firstabout a personal reflection on two critical incidents that occurred during an immersive simulation, one where I go against my beliefs, being challenged I needed to create new methodologies and other where I needed to change my behavior to achieve a better performance; second I discuss the performance of Mercury, a fictional company managed by myself and five other colleagues, where I focus on the strategy, operations and human resources functions and how they helped the company to achieve a full electric portfolio of vehicles during a simulation of sixyears.engStrategyElectrificationOperationsHuman resourcesChange managementCar manufacturerShared leadershipCompany simulationmaster thesis203136233